Achieve a flawless, glowing base with the e.l.f. Power Grip Primer + 4% Niacinamide — a makeup primer and skincare hybrid that enhances your complexion while ensuring long-lasting makeup wear. Infused with Niacinamide, it helps even out skin tone, brighten dullness, and smooth the skin’s texture for a healthy, radiant look.

This gel-based primer features a sticky, grip-like texture that holds makeup in place all day while creating a dewy, glowing finish. Its clear formula is suitable for all skin tones and types, delivering hydration and radiance without clogging pores.

Formulated with skin-loving ingredients, this primer is vegan, cruelty-free, and free from harmful toxins—so your skin looks as good as it feels.

How to Use:
Apply evenly to clean skin before makeup. Use fingertips to gently pat into the skin and let it set for 30 seconds before applying foundation or other products.

Key Benefits:

Makeup primer + skincare in one
Infused with 4% Niacinamide to brighten and even skin tone
Grips makeup for long-lasting wear
Smooths skin and adds a dewy finish
Suitable for all skin tones & types
100% Vegan & Cruelty-Free

Keywords: e.l.f. Power Grip Primer, Niacinamide Primer, Makeup Primer, Dewy Finish, Long-Lasting Makeup, Brightening Primer, Hydrating Primer, Vegan Makeup, Cruelty-Free Primer, e.l.f. Cosmetics, Skincare Primer